Saturday, November 3, 2012

Join the Brandwagon !


  
 I don't look good in no Armani Suits
No Gucci shoes - or designer boots
I've tried the latest lines from A to Z
But there's just one thing that looks good on me


Bryan Adams might claim to fob off the most desirable brands to woo his woman in this 1996 smash hit, but it only re-enforces the power that brands hold in our lives. From the Reynolds you use to write that note, the Nescafé you sip in the morning, the Levis you wear, to the Honda you love to drive - your entire universe is encompassed by the powerful world of brands. 

A brand is not the product, but the promise that the product holds for its customers. Its the sum of the million experiences that the users of the brand share everyday. Brands are known to have a potent impact on the human mind. If brands shape your monthly budget plans, or brands amaze you with the power they hold, or even if you simply love to learn about brands - watch out for 'Brand Biographies' . 

Each week, a Brand Biography brings to you the story of a successful brand - Where did it begin ? How did it begin ? Who started it ? What is the secret of its success ? And much more...

After all, a product can be quickly outdated but a successful brand is timeless.

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